16 Best affordable seo tools for small businesses – 2023

Best affordable seo tools

Are you a beginner, and are you in the field of SEO, or do you want to start blogging but you don’t have a lot of money to spend on tools? I will tell you which are the best SEO tools for a beginner, including both free and paid options that you can use according to your needs. So, without wasting time, I present to you the best affordable SEO tools for small businesses.

List of best affordable SEO tools:

  1. Bing Webmaster Tools
  2. Google Search Console
  3. Google Analytics
  4. Yoast SEO
  5. Screaming Frog SEO Spider
  6. WebCEO
  7. SEO SpyGlass
  8. Moz
  9. WooRank
  10. SpyFu
  11. SEMrush
  12. Similarweb
  13. SE Ranking
  14. Serpstat
  15. Mangools
  16. Ahrefs

In-Depth Review of affordable cheap SEO tools

Bing Webmaster Tools

Microsoft’s Bing search engine offers a complimentary range of webmaster services and analytics tools called Bing Webmaster Tools. This tool, which is intended to help website owners, administrators, and digital marketers optimise their websites for Bing search results, provides a number of features and insights to improve the performance and visibility of web assets.

Important Features:

  • Website submission to Bing.
  • Crawl control and indexing options.
  • Site dashboard for performance insights.
  • Search performance analytics.
  • Keyword research tools.
  • URL inspection for individual pages.
  • Sitemap submission.
  • Backlink analysis.
  • Security monitoring.
  • Diagnostic tools for SEO improvements.
  • Messaging for notifications.
  • Reports and data exports

Pricing = $0

Google Search Console

Google offers a free web service called Google Search Console, formerly known as Google Webmaster Tools, to assist website managers and owners in tracking and optimising their sites for Google search results. In order to improve a website’s performance and exposure in Google’s search engine, it provides a number of services and reports. You must consider this tool because it is the best SEO tool for a beginner.

Important Features:

  • Website submission for indexing in Google.
  • Performance data, including clicks, impressions, and CTR.
  • Search queries and keyword analysis.
  • Index coverage reports to identify crawling and indexing issues.
  • Sitemap submission for efficient indexing.
  • URL inspection for individual page diagnostics.
  • Mobile usability analysis.
  • Rich results and schema markup validation.
  • Structured data insights.
  • Security and manual actions reports.
  • Core Web Vitals and page experience metrics.
  • Links and backlink data.
  • International targeting and geotargeting settings.
  • User management for collaborative site administration.

Pricing = $0

Google Analytics

Google Analytics is a web analytics tool that enables marketers, website owners, and companies to monitor and evaluate user activity on their apps and websites. It offers useful information and data to improve user engagement, boost online performance, and support data-driven decision-making.

Google Analytics is one of the best SEO tools for a beginner, which you can use to gain valuable insights and make informed decisions tailored to the needs of a novice in the field.

Important Features:

  • Website and app traffic tracking.
  • Real-time user data, including active users and pageviews.
  • User demographics and interests.
  • Traffic sources and acquisition channels.
  • Conversion tracking and goal setting.
  • E-commerce tracking for online sales.
  • Event tracking for user interactions.
  • Content analytics, including popular pages and engagement metrics.
  • Behavior flow visualization.
  • Site speed and performance monitoring.
  • Site search tracking.
  • Custom reports and dashboards.
  • Cross-device and cross-platform tracking.
  • Integration with Google Ads and other marketing platforms.
  • User segmentation and audience creation.
  • Multi-channel funnel analysis.
  • User retention and lifetime value reporting.

Yoast SEO

Yoast SEO is a popular WordPress plugin that provides a full range of tools to assist website owners and content writers in search engine optimising their websites. It streamlines on-page SEO duties and offers recommendations to enhance the calibre of content and the ranking of websites in search engine results.

Important Features:

  • On-page SEO analysis and recommendations.
  • Title and meta description optimization.
  • XML sitemap generation and submission.
  • Readability analysis for content quality.
  • Canonical URL management.
  • Schema markup for rich snippets.
  • Breadcrumbs navigation.
  • Social media optimization and preview.
  • Integration with Google Search Console.
  • Content and keyword analysis for focus keywords.
  • Redirect manager for URL redirection.
  • Internal linking suggestions.
  • Content cornerstones and cornerstone content.
  • Integration with popular e-commerce platforms.
  • Integration with AMP (Accelerated Mobile Pages).
  • Enhanced Open Graph and Twitter Card support.
  • Robots meta control for indexing directives.
  • Import and export SEO settings.
  • Multilingual SEO support.
  • Integration with external tools like Google Analytics.

Pricing = 99$ per year

Screaming Frog SEO Spider

Screaming Frog SEO Spider is a desktop-based web crawling tool designed to examine websites in order to improve their search engine optimisation. In-depth information on a website’s composition, technical problems, and structure are provided, assisting website owners and SEO specialists in making their sites more visible to search

Important Features:

  • Website crawling and spidering for SEO analysis.
  • Comprehensive website audit, including metadata, links, and on-page elements.
  • Identifying broken links and errors.
  • Duplicate content detection.
  • Page title and meta description analysis.
  • XML sitemap and HTML sitemap generation.
  • Hreflang attribute analysis for international SEO.
  • Canonical URL identification.
  • Site structure visualization.
  • Page response time analysis.
  • Integration with Google Analytics and Google Search Console.
  • Page rendering and JavaScript rendering analysis.
  • Custom extraction and scraping for data collection.
  • Configurable crawl settings for specific requirements.
  • Detailed reports and data exports.
  • API access for advanced integration and automation.
  • URL rewriting and redirection suggestions.
  • Filter and search capabilities for data exploration.
  • Validation of structured data and schema markup.
  • Configurable user-agent for mimicking different bots and browsers.
  • Frequent updates to reflect changes in SEO best practices and search engine algorithms.

Pricing = $ 259 Per Year

WebCEO

WebCEO is an all-inclusive SEO (Search Engine Optimisation) platform that offers a plethora of features and tools to assist SEO experts, website owners, and digital marketers in optimising their online presence. In order to raise website rankings and performance in search engines, it provides solutions for on-page SEO, keyword research, link building, competitor analysis, and reporting.

Important Features:

  • Website and competitor SEO audits.
  • Keyword research and rank tracking.
  • Backlink analysis and link building tools.
  • On-page SEO optimization recommendations.
  • SEO task management and team collaboration.
  • Competitor analysis and comparison.
  • Local SEO tools for map optimization.
  • White-label SEO reporting for clients.
  • Social media tracking and analytics.
  • Technical SEO audit and error fixing.
  • Content submission to search engines.
  • Keyword clustering for content planning.
  • Rank tracking for multiple search engines.
  • SEO-oriented content editor.
  • Mobile optimization tools.
  • Google Analytics and Google Search Console integration.
  • Scheduled SEO scans and reports.
  • API access for custom integration.
  • Website uptime and performance monitoring.
  • SEO-specific widgets for your website.
  • SEO certification and training resources.
  • E-commerce SEO solutions for online stores.

Pricing =

SOLO STARTUP AGENCY UNLIMITED CORPORATE
$37 Per Month $99 Per Month $99Per Month $299Per Month

SEO SpyGlass

SEO SpyGlass is a desktop-based SEO software tool by Link-Assistant.com that is part of their SEO PowerSuite. It focuses on backlink analysis and competitive research, offering insightful information on a website’s link profile and assisting webmasters and SEO specialists in making wise choices for link building and enhancing search engine rankings.

Important Features:

  • Backlink analysis and auditing.
  • Comprehensive overview of a website’s backlink profile.
  • Identifying and monitoring backlinks.
  • Competitor backlink analysis for insights.
  • Historical data on backlink changes.
  • Advanced filtering and sorting of backlinks.
  • In-depth metrics on link quality and authority.
  • Link penalty risk detection.
  • Link intersection analysis to discover common links with competitors.
  • Backlink comparison with competitors.
  • Customizable reports and data exports.
  • Integration with Google Analytics and Google Search Console.
  • Backlink research for any website or web page.
  • Multiple data sources for comprehensive analysis.
  • Disavow file generation for harmful links.
  • Scheduled backlink audits and reports.
  • User-friendly interface for data exploration.
  • Cross-platform support for Windows, macOS, and Linux.
  • API access for custom integration.
  • Ongoing updates to reflect the changing SEO landscape.

Pricing =

FREE PROFESSIONAL ENTERPRISE
0$ $299 Per Month $499 Per Month

Moz

Moz, formerly known as SEOmoz, is a well-known supplier of tools, resources, and software for internet marketing and SEO. Their package of solutions, which includes a variety of analytics, research, and optimisation tools, assists digital marketers, SEO specialists, and website owners in raising their online exposure and rankings.

Important Features:

  • Keyword research and rank tracking.
  • Site audits for technical SEO analysis.
  • Backlink analysis and link building tools.
  • On-page optimization recommendations.
  • Local SEO solutions for businesses.
  • Customizable SEO reports.
  • Competitive research and analysis.
  • Domain authority and page authority metrics.
  • Content performance tracking.
  • SERP (Search Engine Results Page) analysis.
  • Mobile SEO insights and recommendations.
  • Integration with Google Analytics and Google Search Console.
  • Site crawl to identify technical issues.
  • Page optimization suggestions.
  • Keyword difficulty analysis.
  • Link research and competitor link analysis.
  • Link intersect for common backlinks with competitors.
  • Spam score detection for harmful links.
  • Social media analytics.
  • Access to the MozBar browser extension.
  • Community and resources for SEO education.
  • Ongoing updates and industry research.

Pricing =

STANDARD MEDIUM LARGE PREMIUM
$99 Per Month $179 Per Month $299 Per Month $599 Per Month

WooRank

WooRank is a well-known cheap SEO and website analysis tool that provides a number of features to assist businesses, website owners, and digital marketers in making the most of their online presence. In order to enhance website performance and search engine exposure, it offers detailed website audits, on-page SEO advice, competitive analysis, and reporting.

Important Features:

  • Website analysis and SEO audits.
  • On-page SEO recommendations and insights.
  • Technical SEO audit for site health.
  • Mobile optimization and responsiveness testing.
  • Keyword tracking and analysis.
  • Competitive website analysis.
  • Backlink analysis and monitoring.
  • Social media tracking and performance analytics.
  • Site crawl for technical issues.
  • Page speed and performance analysis.
  • Customizable SEO reports.
  • Integration with Google Analytics and Google Search Console.
  • White-label reporting for agencies and businesses.
  • Structured data and schema markup analysis.
  • Accessibility and security checks.
  • HTTPS and SSL certificate analysis.
  • Site map and XML sitemap analysis.
  • Content quality and duplicate content detection.
  • User-friendly interface for data exploration.
  • Historical data for tracking progress.
  • Ongoing updates and feature enhancements.

SpyFu

SpyFu

Digital marketers, SEO experts, and companies can learn more about their competitors’ online advertising and search engine optimisation (SEO) tactics by using SpyFu, a competitive intelligence tool. For competitor analysis, keyword research, and ad campaign tracking, it offers a variety of capabilities.

SpyFu is a best affordable SEO tool for a beginner, and you can consider it if you have a small business as it can be beneficial for you.

Important Features:

  • Competitor analysis for ad campaigns and SEO.
  • Keyword research and keyword tracking.
  • Domain and keyword ranking history.
  • Competitor ad history and ad spend insights.
  • Organic search ranking data.
  • PPC (Pay-Per-Click) ad research.
  • Ad group and keyword group analysis.
  • Ad budget and CPC (Cost Per Click) data.
  • Customized keyword and domain reports.
  • SEO and PPC keyword overlap analysis.
  • Keyword recommendations.
  • Backlink analysis and tracking.
  • Historical data for long-term strategy planning.
  • SERP analysis for top-ranking websites.
  • Ad campaign ad copy analysis.
  • Competitor tracking and alerts.
  • Ad keyword group recommendations.
  • Integration with Google Ads and Google Analytics.
  • Customization options for campaign tracking.
  • User-friendly interface for data exploration.
  • Ongoing updates and feature enhancements.

Pricing =

Basic Professional
$39 Per Month $79 Per Month

SEMrush

SEMrush is a multi-functional digital marketing tool that provides a full range of tools and capabilities for SEO, paid search, content marketing, social media, and competitive analysis. The purpose of this tool is to assist companies, digital marketers, and SEO specialists in enhancing their online presence, refining their digital tactics, and surpassing rivals.

Did you know one plus point about it? It’s my personal favorite affordable SEO tool. Its official price may be high, but you can easily get it at a 90% discount in the local market. I highly recommend it because without it, blogging is not easy for me, and as a beginner, you can face many challenges without using it. So, be sure to use it.

Important Features:

  • Comprehensive domain and keyword analytics.
  • Competitive research and analysis.
  • On-page SEO recommendations.
  • Backlink analysis and link building tools.
  • Keyword research and tracking.
  • Site audit for technical SEO issues.
  • Position tracking and rank monitoring.
  • Ad campaign insights and PPC data.
  • Social media analytics and management.
  • Content marketing and content audit tools.
  • Competitor keyword and ad analysis.
  • SEO content templates.
  • Domain authority and backlink gap analysis.
  • Traffic analytics and user behavior insights.
  • SEO reports and customizable dashboards.
  • Integration with Google Analytics and Google Search Console.
  • Market analysis for industry insights.
  • Local SEO solutions.
  • Brand monitoring and reputation management.
  • Social media posting and scheduling.
  • User-friendly interface for data exploration.
  • Access to a large keyword database.
  • Ongoing updates and feature enhancements.

Pricing = 

Pro Guru Business
$129 Per Month $249 Per Month $499 Per Month

Similarweb

Similarweb is a market research and competitive intelligence tool that offers extensive data and insights on how well mobile apps and websites perform online. To assist companies and digital marketers in making data-driven decisions, it provides a number of capabilities for comprehending audience behaviour, online traffic, and competitive analysis.

Important Features:
  • Website traffic and audience analysis.
  • Competitive intelligence for websites and apps.
  • Audience demographics and interests.
  • Referral traffic sources and origins.
  • Keyword research for organic and paid search.
  • Website engagement metrics.
  • Data on traffic channels (direct, search, social, etc.).
  • Mobile app data and performance analysis.
  • Competitor benchmarking and industry comparisons.
  • Data on website and app traffic sources.
  • User behavior analysis, including page views and bounce rates.
  • Historical data for trend analysis.
  • Audience geography and location insights.
  • Market share and industry insights.
  • Website ranking data.
  • Integration with Google Analytics.
  • Keyword gap analysis for SEO and content.
  • Custom reports and data exports.
  • Insights into competitor marketing strategies.
  • API access for data integration and customization.
  • User-friendly interface for data exploration.
  • Ongoing updates and feature enhancements.

Pricing =

Starter Professional Team
$125 Per Month $333Per Month Contact them for deal

SE Ranking

SE Ranking is a powerful cloud-based affordable seo tool for digital marketing and SEO that helps website owners, digital marketers, and businesses increase their online presence, track search engine ranks, and optimise their websites. It provides a range of tools for reporting, competitive analysis, website audits, and keyword research.

Important Features:

  • Keyword research and tracking.
  • Website audit for technical SEO analysis.
  • On-page SEO optimization recommendations.
  • Competitor research and analysis.
  • Backlink analysis and monitoring.
  • SEO-optimized website monitoring.
  • Rank tracking for multiple search engines.
  • White-label SEO reports.
  • Social media management and analytics.
  • PPC (Pay-Per-Click) data and ad campaign tracking.
  • Page changes monitoring.
  • SEO-specific API access.
  • Keyword suggestions and clustering.
  • Local SEO tools for map optimization.
  • Scheduled SEO scans and reports.
  • Integration with Google Analytics and Google Search Console.
  • User management for team collaboration.
  • Competitive keyword rankings.
  • Site performance analysis and speed testing.
  • Mobile optimization and responsiveness analysis.
  • Customizable SEO dashboards.
  • Ongoing updates and feature enhancements.

Pricing =

Essential Pro Business
$44 Per Month $87Per Month $191Per Month

Serpstat

Serpstat is also a cheap SEO tool and all in one digital marketing platform that provides a range of tools and features to help businesses, digital marketers, and SEO professionals optimise their online presence, research competitors, and improve their search engine rankings and advertising campaigns.

Important Features:

  • Comprehensive keyword research and analysis.
  • Competitor research and analysis.
  • On-page SEO recommendations.
  • Backlink analysis and link building tools.
  • Site audit for technical SEO issues.
  • Rank tracking for keywords.
  • Content optimization recommendations.
  • Domain analysis and domain vs. domain comparisons.
  • PPC (Pay-Per-Click) data and ad campaign analysis.
  • Keyword clustering for content planning.
  • Local SEO tools for map optimization.
  • Historical data for trend analysis.
  • Market intelligence for industry insights.
  • Integration with Google Analytics and Google Search Console.
  • User management and team collaboration.
  • White-label reporting for agencies and businesses.
  • SEO and advertising API access.
  • Mobile optimization analysis.
  • Page speed and performance monitoring.
  • User-friendly interface for data exploration.
  • Ongoing updates and feature enhancements.

Pricing =

Individual Team Agency
$59 Per Month $119 Per Month $479 Per Month

Mangools

Mangools is a also an all in one SEO toolkit with capabilities for keyword research, backlink analysis, competitor research, and website analysis. It is intended to help digital marketers, SEO experts, and website owners optimise their online presence, improve search engine rankings, and make data-driven decisions. 

No doubt the price of mangoes is the lowest among the best affordable SEO tools list. You can highly prefer this as a beginner.

Important Features:

  • Keyword research and analysis.
  • Competitor research and analysis.
  • Rank tracking for keywords.
  • Backlink analysis and monitoring.
  • Site audit for technical SEO issues.
  • Keyword difficulty and SERP analysis.
  • Local SEO tools for map optimization.
  • LinkMiner for backlink analysis.
  • SiteProfiler for website analysis.
  • SERPWatcher for rank tracking.
  • KWFinder for keyword research.
  • Historical keyword data.
  • Google SERP analysis.
  • Integration with Google Analytics.
  • Customizable SEO reports.
  • User management for team collaboration.
  • Keyword import and export.
  • API access for data integration.
  • Ongoing updates and feature enhancements.
  • User-friendly interface for data exploration.

Pricing =

Mangools Entry Mangools Basic Mangools Premium Mangools Agency
$19 Per Month $29 Per Month $44 Per Month $89 Per Month

Ahrefs

Ahrefs is a well-known and extensive SEO and online marketing platform that provides a wide range of tools and features to assist businesses, SEO experts, and digital marketers in increasing their online exposure, assessing their competitors, and raising search engine ranks.

Important Features:

  • Extensive backlink analysis and research.
  • Keyword research and tracking.
  • Site audit for comprehensive technical SEO analysis.
  • Rank tracking for search engine positions.
  • Content analysis and content gap identification.
  • Competitor research and analysis.
  • Keyword difficulty analysis.
  • Historical data for trend analysis.
  • SERP (Search Engine Results Page) analysis.
  • Site Explorer for domain and URL analysis.
  • Content Explorer for content research.
  • Broken link identification and analysis.
  • PPC (Pay-Per-Click) ad research.
  • Local SEO tools for map optimization.
  • Social media metrics and analysis.
  • Customizable SEO reports.
  • Integration with Google Analytics and Google Search Console.
  • User management and collaboration features.
  • API access for custom data integration.
  • Ongoing updates and feature enhancements.
  • User-friendly interface for data exploration.

Pricing =

Lite Standard Advanced Enterprise
$99 Per Month $199 Per Month $399 Per Month $999 Per Month

Conclusion

 

It can be difficult to find affordable SEO tools in this inflationary period, but I’ve done my best to provide you with this list of the best affordable SEO tools. The intention behind adding a few pricey tools to this list was to highlight the importance they are to SEO. Local vendors, however, will provide you with all of these tools for a far lesser cost. Whether you want to purchase them from an official vendor or a local vendor is up to you.

Feel free to revisit our website whenever you’d want to see more of the things you’re looking for and may find useful.

 

Leave a Comment